In the Teeth of the Marketing Machine

Recently, we had to run into the hideously named "BuyBuyBaby" (honestly, not even a thinly veiled blatant commercialism?) to purchase a thing or two for you. We were making a lap through the store, which sort of reminded me of that Bugs Bunny cartoon where Yosemite Sam is tiptoeing through the lion den as a Roman gladiator, trying not to make eye contact, but just get through intact. And we made it about as far as the cribs in the back when I started to tear up.

Rationally, this makes no sense. I know this. I know you have no need for any of these things. I know you can't possibly have a desire for them. I know that most of them are cheap imported junk made from molded plastic and stapled laminated wood and fabrics awash with flame retardants. And yet I found myself feeling awful that you didn't have the "perfect" room with a set of matching furniture (furniture your father summarily dismissed as "garbage") with matching ribbon-embroidered rosettes and your name on every available flat surface.

Your father gently reminded me that my ability or my willingness to purchase things for you did not define my parenting abilities or the quality of your childhood and then he said, "You know, you shouldn't feel guilty. What you should feel is mad. You should be angry that corporate executives are all too happy to mine a mother's desire to do the best for her child in order to create this kind of guilt just to make a buck." And the more I thought about it, the more I realized he was right. I should feel angry about that, that someone has figured out how to manipulate my best biological instincts, to subvert my intentions and my hopes, just to make money, that I should feel hurt or "bad" or upset that despite being home with you and nursing you and turning my body over for the repeated pummeling that is pregnancy and childbirth and breastfeeding, I'm still made to feel as if I've not done enough for you because you don't have a rug emblazoned with your initials or large "N" bookends shellacked with white enamel paint. Selling emotionally raw people that kind of idea is a lousy thing to do.

And, while we're on the subject, I'm also annoyed that society tends to make mothers feel like their instincts aren't good enough. If you're doing this someday without me and I can't tell you anything else, I'll tell you this: trust your instincts. I hope you'll mother in a different world, but the one we're in currently makes a lot of money off of telling mothers all sorts of things that just muddy the waters. Child health and safety have improved dramatically, but women have been raising children literally since the dawn of man. Literally. Think about that for a moment. And there were no baby safe feeders or baby monitors with lcd displays or talking heads spouting off endless nonsense about what sort of emotional problems sleeping issues will cause. It has to be an instinctual process and it is, if you can just get everything else out of the way and not doubt what your gut tells you to do. We have somehow decided to let people tell us how to do something that we've known how to do for centuries.

I'm off to assuage my guilt by reading to you lots and lots and lots. I will read Brown Bear, Brown Bear, What Do You See? until I'm hoarse, but I'll probably still be thinking of those $&*# embroidered crib blankets....